About Us

Our Story

We started Forget Hotels in 2018 with a single property and a simple goal: to share our obsession with the North Yorkshire coast with people like you. Whitby isn’t just a location to us, it’s home, and we’re not surprised it was voted one of the UK’s most visited spots.

Since those early days, we’ve grown into a curated collection of luxury holiday homes. While our roots are firmly in the heart of Whitby, we are now focused on bringing our signature style to new and exciting locations. We want you to experience these destinations exactly how we like them, with a touch of elegance and absolutely zero stress.. 

Our promise to you is simple: We provide the luxury, you provide the memories. From premium linens to a fully equipped kitchen, we’ve thought of everything. All you need to do is arrive. We’ll take care of the rest.

 

Our Vision

We aim to provide an extensive range of properties across not only Whitby, but the whole of North Yorkshire, continuing to provide the same high level of service and standards across the board.

Joanne and Stew Bell on a beach

Meet The Team

Stewart & Joanne

Company Directors

We’re the faces behind Forget Hotels. What started as a single property in 2018 has grown into a curated portfolio of luxury holiday homes, and we’re just getting started.

Our mission has always been to provide a high-end experience that feels completely effortless. We personally oversee the standards of every property we add to our collection, ensuring that the same “Forget Hotels” quality is waiting for you, no matter the location.

When we aren’t busy managing the business or scouting for our next property, we’re usually making the most of the local area with our two daughters. We know how precious that time together is, which is why we’re so passionate about making sure your own stay is perfectly seamless from the moment you arrive.

Our Cleaners

Our team of in-house cleaners are trained to the highest standards, making sure each of our properties is spotless before the arrival of every guest.

Book Direct and Save up to 20% on your stay.

No hidden fees, no middleman, just effortless luxury at the best possible price.